Friday 6 March 2015

FINANCIAL MANAGEMENT -AN OVERVIEW


FINANCIAL MANAGEMENT -AN OVERVIEW

 

INTRODUCTION

Finance may be defined as the art and science of managing money. The major areas of finance are: (1) financial services and (2) managerial finance/corporate finance/financial management. While financial services is concerned with the design and delivery of advice and financial products to individuals, businesses and governments within the areas of banking and related institutions, personal financial planning, investments, real estate, insurance and so on, financial management is concerned with the duties of the financial managers in the business firm. Financial managers actively manage the financial affairs of any type of business, namely, financial and non-financial, private and public, large and small, profit-seeking and not-for-profit. They perform such varied tasks as budgeting, financial forecasting, cash management, credit administra­tion, investment analysis, funds management and so on. In recent years, the changing regulatory and economic environments coupled with the globalisation of business activities have increased, the complexity as well as the importance of the financial managers' duties. As a result, the financial management function has become more demanding and complex. This Chapter provides an overview of financial management function. It is organised into seven Sections:

. Relationship of finance and related disciplines

. Scope of financial management

. Goal /objectives ,of financial management

. Agency problem

. Organisation of the finance function

. Emerging role of finance managers in India

. An overview

 

FINANCE –FINANCE AND RELATED DISCIPLINE

 

Financial management, as an integral part of overall management, is not a totally independent area. It draws heavily on related disciplines and fields of study, such as economics, "accounting, marketing, production and quantitative methods. Although these disciplines are interrelated, there are key differences among them. In this Section, we discuss these relationships.

 

 

Finance and Economics

 

The relevance of economics. to financial management can be described in the light of the two

broad areas of economics: macroeconomics and microeconomics.

Macroeconomics is concerned with the overall institutional environment in which the firm operates. It looks at the economy as a whole. Macroeconomics is concerned with the institutional structure of the banking system, money and capital markets, financial intermediaries, monetary, credit and fiscal policies and economic policies dealing with, and controlling level of, activity within an economy. Since business firms operate in the macroeconomic environment, it is impor­tant for financial managers to understand the broad economic environment. Specifically, they should (1) recognise and understand how monetary policy affects the cost and the availability of funds; (2) be versed in fiscal policy and its effects on the economy; (3) be ware of the various financial institutions/financing outlets; (4) understand the consequences of various levels of eco­nomic activity and changes in economic policy for their decision environment and so on. Microeconomics deals with the economic decisions of individuals and organisations. It concerns itself with the determination of optimal operating strategies. In other words, the theories of microeconomics provide for effective operations of business firms. They are concerned with defining actions that will permit the firms to achieve success. The concepts and theories of microeconomics relevant to financial management are, for instance, those involving (1) supply and demand relationships and profit maximisation strategies, (2) issues related to the mix of productive factors, 'optimal' sales level and product pricing strategies, (3) measurement of utility preference, risk and the determination of value, and (4) the rationale of depreciating assets. In addition, the primary principle that applies in financial management is marginal analysis; it suggests that financial decisions should be made on the basis of comparison of marginal revenue and marginal cost. Such decisions will lead to an increase in profits of the firm. It is, therefore, important that financial managers must be familiar with basic microeconomics.

To illustrate, the financial manager of a department store is contemplating to replace one of its online computers with a new, more sophisticated one that would both speed up processing time and handle a large volume of transactions. The new computer would require a cash outlay of Rs 8,00,000 and the old computer could be sold to net Rs 2,80,000. The total benefits from the new computer and the old computer would be Rs 10,00,000 and Rs 3,50,000 respectively. Applying marginal analysis, we get:

 

Benefits with new computer                                                                                  Rs 10,00,000

Less: Benefits with old computer Marginal benefits (a) Cost of new computer                       3,50,000

 

Marginal Benefits    (a)                                                                                                                                  Rs 6,50,000

Cost of new computer                                                                                                        Rs 8,00,000

Less: Proceeds from sale of old computer Marginal cost (b) Net benefits [(a) - (b)]      Rs 2,80,000

Marginal cost          (b)                                                                                                                    Rs 5,20,000

Net benefits (a) –(b)                                                                                                                           1,30,0000

 

As the store would get a net benefit of Rs 1,30,000, the old computer should be replaced by the new one.

 Thus, a knowledge of economics is necessary for a financial manager to understand both the financial environment and the decision theories which underline contemporary financial manage­ment. He should be familiar with these two areas of economics. Macroeconomics provides the financial manager with an insight into policies by which economic activity is controlled. Operating within that institutional framework, the financial manager draws on microeconomic theories of the operation of firms and profit maximisation. A basic knowledge of economics is, therefore, neces­sary to understand both the environment and the decision. techniques of financial management.

 











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