Marketing Homework Help
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Marketing is the process or activity
which promotes the business and distribution of products and services.
Marketing is the oxygen of business and provides market to consume the
organization’s products. We can also understand marketing as advertising of
business which includes publicity, advertising and media and motivates maximum
peoples to give their attention towards the organization and its products or
services. It includes selling, purchasing, publicity, promotion and
distribution of a product or service. Marketing is a major branch of business
management and includes market research, consumer behavior, promotional
activities such as advertising, survey, offers etc.
Generally it was used as shopping or
exchanging or good for money before 1920. Later it was developed as an
important branch of management which analysis consumer base for the products
and services and provides back support to the business through making its
market. It increases company’s acceptability in people by effective marketing
strategy.
It can be categorized in several sub branches
such as relationship marketing, relationship management, business
marketing, social marketing and branding of company. All branches has
separate methods to promote and highlight the product in saturated market but has
the same goal i.e. to obtain the maximum share of business in market or to
develop a new market for company’s services and products.
Marketing works on consumer behavior and use
general principles of psychology and sociology with selling approach. It enhances
the mental acceptability of products so that maximum people can use it
frequently and company would enjoy maximum share of the market. Marketing
experts do study and research on available and would be market along with
present and future consumers to make effective and fruitful marketing planning.
It establishes relationship between customer and organization at many levels to
make an bond between the two. It approaches the people and tries to convert
them in company’s regular consumer. Usually organization uses marketing to get
favor of market at their side to gain maximum profits.
Today organization and companies have
developed new ideas for marketing and they are using latest technique of
communicate to spread their own wavelength to each and every possible customer
by using new and advance technologies of information technology including sms,
mms, email and newsletter to create more awareness in people.
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